How to start a Home Staging Business

53% of real estate agents say that staging a home decreases the more time a home spends on the market.

how to start a home staging business

What is Home Staging?

The value of a home is based on its appearance. Staging a property to make an in-person viewing more impressive, or staging online photos of your house will help secure you as many buyers to see the property as their potential homes. According to the 2019 report from The National Association of Realtors, 53% of real estate agents say that staging a home decreases the more time a home spends on the market.

Creating interior design can be as simple or elaborate a process you want it to be. Generally, home stagers who work with sellers bring in new pieces. Others use what is already in the home and sometimes store the removed items at a storage facility (or another designated space) so homes will look more spacious to buyers.

Pros of Starting a Home Staging Business

  • Low cost to start
  • Chance to show your creativity
  • You don’t need a agree
  • Word-of-mouth marketing

Cons of Starting a Home Staging Business

  • Difficulty gaining clients from the start
  • Busy schedule all days of the week
  • Disagreement with sellers based on design or ideas
  • Learning pricing for properties

steps to start a home staging business

Steps to Starting a Home Staging Business

  1. Research the market
  • The target market for starting a home staging business is real estate agents who sell properties. Another target market is home sellers who are selling their own homes. Knowing your competition within the market is critical to keep your business growing.
  1. Create a name
  • The most important thing for any company is a unique name. A unique name should represent your home staging company and the services you intend to offer.
  1. Gain marketing materials
  • There are many ways to market your business in the local real estate market and show a portfolio of your home decor to interested sellers or buyers. The primary strategy to help grow your company today is advertising on social media platforms. People of all ages use different platforms to find and search for specific things they are interested in.
  • You can also use word-of-mouth marketing to share your brand with potential customers. Sharing your ideas in person can show that you want to know your customers more sincerely. For example, you can give your business card to customers or family and friends to help spread your brand to a bigger audience.
  1. Decide on a pricing strategy
  • Depending on the region where you are a business owner, the prices of staging jobs can vary. It is a good idea to research other home staging businesses around you and decide on the best price for you to succeed.
  • On average, home staging can cost around $1,500. It can cost much lower or much more depending on the services completed to the property.
  1. Obtain legalities
  • When you start building a home staging company, it is essential to have all your legalities in line. Some legalities are:
  • Name
  • Register for taxes
  • Open a business bank account or get a business credit card
  • Apply for a license and other requirements for running a business
  • Buy business and get liability insurance
  1. Create a website
  • As technology advances, having a website for your small business can make it easier for your company to grow and show home sellers ideas of how their spaces could look.